We believe that the best experience you can have, is being a part of a great team.
The way we work is changing. From where we work to how we celebrate the work ... the entire workplace is becoming more digital. According to Nielson, brand messages reached 561% further when shared by employees vs. the same messages shared via official brand channels. We sought to build a platform thats help grow brands by incentivizing and leveraging their own team’s voice.
Promoted is a software platform for amplifying employee engagement. We help companies recruit better candidates, strengthen internal cultures, and develop stronger affinities between their brand and the communities/consumers they serve. By leveraging robust social integrations and an internal points system, companies now can:
- Keep their team in the know by instantly sharing job postings as they’re published, along with everything else form Press Releases to Product Launches.
- Empower employee advocacy by giving their team the tools to organically amplify their message across their own platforms and to their own audience.
- Incentivize and reward engagement by tracking, attributing, and distributing exclusive perks and benefits to the most engaged team members.
You can think of it like a Frequent Flyer program for Employee Engagement.
Our platform activates employees as micro-influencers, amplifying their collective social reach for higher engagement; employees have gone underutilized as an organization’s single largest organic (and most passionate) marketing engine. Simply put, we verify, attribute, and reward employees for what they’re inclined to do organically; help their own company promote everything from current job openings and upcoming press releases to celebrating team-member milestones and achievements. And now, in addition to salary, bonuses, and stock options, we have introduced a new form a currency -- access to exclusive inside perks and experiences; anything from the sought-after branded backpack to lunch with the CEO; and heck, even trade it in for a local gift card if you were so inclined. The focus for the team becomes less about marketing and more about making an impact, on helping make the next hire or just helping make someone's day. We built Promoted to help promote the things that matter most -- growing our team, inside and out. And matching that natural and organic pride for where we work with the perks and experiences that make the job even more special and meaningful.
Promoted began when we thought deeply about the power of the long-tail of micro-influencers. We define micro-influencers as people who have a total social reach of between 250 and 5,000 other people. While individually a micro-influencer might be small, collectively the total reach of micro-influencers is massive.
And, this is when it just clicked; we had our ah-ha moment ...
What if the employees of a large company were activated (and incentivized) as micro-influencers to help the organization promote everything from their job openings to their press releases to celebrating team-member milestones and achievements? We decided to flip the script; instead of having Micro-influencers act as peers, we could enable our peers to act as micro-influencers. What if in addition to salary, bonuses, and stock options, we were able to introduce a new form a currency -- access to exclusive inside perks and experiences? Anything from the sought-after branded backpack to lunch with the CEO; and heck, even trade it in for a local gift card if you were so inclined. We knew there was an opportunity to build-up brands by incentivizing & leveraging their own team’s voice.
Promoted is the ultimate Employee Advocacy and Amplification Platform that effectively recruits more candidates, strengthens company cultures, and develops stronger affinities between brands and the communities + consumers they serve through our proprietary social amplification ecosystem.